From Canvas to Course: A founder's story

How does a lifelong golfer, artist, and designer consider landscapes; not just how they look, but how we move through them? After years of creating museum exhibits and interpretive signage for public spaces, I found myself returning again and again to how I could harness my creativity to improve golf, the game I love: a game steeped in history, but often underserved when it comes to thoughtful, elegant visual design.
That’s when I founded Tee to Green Art Ltd.
Bringing together my fine art background and experience designing hands-on exterior communication, I saw an opportunity to reimagine the way golfers interact with a course, not just through play, but through beauty, clarity, and narrative. From expressive watercolour paintings to digitally enhanced tee box graphics, everything we produce is about celebrating the game and guiding the player.
This work is both my passion and my craft and it’s a privilege to bring it to clubs that value tradition, aesthetics, and progress in equal measure.
Jonothan Potter
Founder, and Managing Director of Tee to Green Art Ltd.
“Tradition Reimagined — Contemporary Visuals for Today’s Golfer”
Our work blends the timeless beauty of the game with a modern design sensibility. Through finely detailed watercolour paintings and precision-crafted vector graphics, we elevate the visual identity of golf clubs and courses with art that’s both beautiful and smart.